Case Studies

Real results for real businesses

20+ years of helping small businesses build stronger digital foundations, attract better customers, and grow on their own terms.

20+
Years of experience
100+
Clients served
3x
Average lead increase
48hr
Average response time

Local Service Business — Plumbing

+218%
Organic search traffic in 90 days
4x
Qualified inbound calls per month

From invisible to page one: How a local plumbing company dominated search in their market

The Challenge

A family-owned plumbing company had been in business for 14 years but had almost no online presence. Their Google Business Profile was outdated, their website had not been updated since 2018, and competitors with inferior reputations were outranking them for every relevant local search term.

The Solution

CMC conducted a full local SEO audit, rebuilt and optimized the Google Business Profile, rewrote all website service pages with location-targeted content, and implemented a review generation strategy. Within 90 days, the business ranked on page one for 12 high-intent local keywords and saw inbound calls quadruple.

Local SEO Google Business Profile Website Copy Review Strategy

Nonprofit Organization

+340%
Email open rate improvement
2.6x
Donor retention year over year

Rebuilding donor communications for a community nonprofit with an email strategy that actually converts

The Challenge

A mid-sized nonprofit was struggling with donor churn. Their email campaigns were sporadic, generic, and rarely personalized. Open rates had fallen below 8% and year-over-year donor retention was declining despite strong program outcomes.

The Solution

CMC redesigned their email program from the ground up: segmented their list by donor history and giving level, wrote a 6-part welcome and nurture sequence, and created a quarterly impact report template that donors actually read. Open rates climbed to 34% and donor retention improved significantly within one full giving cycle.

Email Marketing List Segmentation Donor Retention Content Strategy

E-Commerce — Handmade Goods

+189%
Monthly revenue in 6 months
3.8x
Return on ad spend

Taking a handmade goods seller from Etsy-only to a fully independent brand with predictable monthly revenue

The Challenge

A creator selling handmade goods on Etsy had a loyal following but was entirely dependent on the platform for discovery. She had no email list, no independent website, and no paid advertising strategy. When Etsy changed its algorithm, her traffic fell 60% overnight.

The Solution

CMC helped her launch an independent Shopify store, migrate and grow her email list, and build a Google Shopping and Meta Ads strategy tuned to her product catalog. Within six months she had reduced Etsy dependency to under 30% of revenue and was running campaigns with a 3.8x average return on ad spend.

E-Commerce Google Ads Meta Ads Email List Building Shopify
"Connie doesn't just tell you what to do. She explains why it works, sets it up with you, and makes sure you understand how to maintain it. That education component was something I didn't expect and genuinely valued."

Maria T.

Owner, Boutique Fitness Studio — Phoenix, AZ

"We were skeptical that marketing consulting could move the needle for a small nonprofit on a tight budget. CMC proved us wrong. The ROI on our email program alone justified the entire engagement."

David K.

Executive Director, Community Nonprofit

"I went from having zero idea how to run Google Ads to understanding my campaigns deeply enough to manage them myself. That confidence is worth more than any short-term result."

Priya S.

Founder, E-Commerce Brand

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